And we’ve curated some examples of these in well-known brands too. Let’s clear up this confusion and help you settle on a logo design that will work for your brand, shall we? The Kimp team brings you a detailed guide on popular types of logos and their uses. In our day-to-day lives, we come across many instances where sometimes words, sometimes images, or even a combination of these, represent a brand. Think of famous logos like Google, Amazon, McDonald’s, BMW, or CNN. The top 5 Types of Logos + choosing the right one For your business to become a well-known brand in a crowded market, you need the right logo design. In a crowded room, we all look for a familiar face first. One in every two customers agrees they would rather choose a brand with a logo they recognize, than an unrecognizable brand. Familiarity builds recognition which then brings business. You can use logos across all marketing materials, advertisements, and visual marketing tools like signages, storefront designs, and collaborations to familiarize customers with it. Pictures are easier to remember than words, just like faces are easier than names. And this has only increased with the role that the internet and image-dominated social media platforms play in our lives. Without a logo this process is just about impossible.Īs humans, our world has always been very visual. This is why it’s not surprising that over 845 marketers agree that one of their principal business objectives is to get brand awareness on point. Businesses spend eons developing a relatable and unique brand to generate unshakeable brand awareness. And it certainly doesn’t happen by accident. It’s not easy to create a presence like that. When you launch a new business, you want everyone to know about it and talk about it. They are the foundation on which you build a strong brand, and establish brand awareness across your audience. Logos form the basis of your brand identity, appear across all your marketing and branding materials, and help you stand out from the crowd. The role of logo design in your brand’s growth goes beyond being a visual representation. So, the design has to be just right to connect with potential customers. It takes less than 15 seconds for someone to judge a logo. Over 75% of people agree they recognize a brand by its logo, making it the number one most recognizable brand identifier only to be followed by visual style.Īnd get this. So, make the right choice to give the right impression. Your customers remember your logo more than they remember any other branding element. You may wonder, how can something as small as a logo have such a profound effect? As it turns out, logo design is actually a bigger deal than most consider it to be. A logo aims to represent your business accurately in the market and project the brand personality you choose.Īnd this is why marketers and branding experts truly believe that having the right logo design can affect a brand’s success. It can be a symbol, a combination of words and images, or an abstract image. Logos are one of the most influential elements of any brand identity. What popped into your mind? Was it the Big M of the McDonalds logo or the four rings that represent the majestic Audi brand? Now, to understand what can make this a reality for you, think of your five favorite brands. To make customers approach you with ease and make heads turn whenever your brand identity comes up. If a logo is too complex or busy, then its detail may be lost when it is reduced in scale.No doubt you want great first impressions for your brand as well. Simple logos also work in large and small formats. Simple logos tend to be more memorable and will also retain their clarity when used in different design contexts. A logo should be simple so it can be easily recognized, instantly identifiable and have maximum impact. One of the main principles you want to keep in mind when designing a logo is, to keep it simple. When designing an effective logo, there are a number of factors you will want to ensure: A good logo will be simple, memorable, distinctive, appropriate, versatile, and timeless. The following are key points to consider when coming up with a design for your logo. All the most successful logos share similar qualities that make them great. However, there are a few things we can keep in mind to help us. With all the visual possibilities, how do you boil it down into one image, one icon, or one symbol to represent a product or business? That’s a lot of pressure and it can be a big challenge getting this right. After all, it’s just one small graphic, right? Because of this fact, it’s actually a big challenge.
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